THIS IS THE XFL

STYLEFRAMES

This is the XFL

Brief

The fine folks over at Laundry invited me to help them out with some styleframes and design templates for the re-launch of the professional football league: the XFL.

Agency : Laundry / XFL
Creative Director : Tony Liu
Producer : Cole Winokur

SOLUTION

With a basic design language already established, I was able to enhance and extend the usage to several key projects. The Rules Videos are a series of sequences detailing a few new rules developed for XFL gameplay. The Team Reveal Videos were designed to introduce each team, their uniforms, and some key players and coaches.

Vitals

Styleframes

Team Reveal Storyboards

(Layouts for 16:9 and 1:1 aspect ratios)

Elevating your story through truly moving images.

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