SYNAPSE

DESIGN + ANIMATION

Synapse

Brief

Video Review Labs approached me to help them visualize a sequence for a gamer-focused energy drink. They wanted to show conceptually what happens inside the mind when one takes a sip… of SYNAPSE. They needed a short, fully cg animated sequence to augment the live-action portion of their narrative.

Client : Synapse / Video Review Labs
Producer : Charlie Rall

SOLUTION

Video Review Labs wanted to show a transition from chaos and confusion to order and focus. The execution here dives into our subject’s eye where a dark and chaotic environment is revealed. Flashing lights and bolts of electricity spark off of a myserious cube of energy. The liquid simulation serves as the catalyst to transform the cube into the ordered, organic elements that comprise the Synapse logo.