First 48

15th Anniversary Promo

The First 48 -15th Anniversary Promo

Brief

The very kind folks over at Laundry reached out to me for some help producing styleframes for a television promo for the 15th anniversary of A&E Network’s The First 48. They needed a fast-paced sequence that reflected the show’s history and incorporated select cuts of footage from the show.

Client : A&E
Agency : Laundry
Creative Director : Jayson Whitmore

SOLUTION

The initial direction from Laundry was to use the device of a TV screen to travel in and out of the various pieces of footage from The First 48. Our subtle nod to the 15-season history of the show has us starting off with an older crt-style screen, traveling and glitching through several scenes, depicting the narrative arc of the show, then resolving to a more modern tv screen and the First 48 logo.

Vitals

Styleframes
2D + 3D
Photoshop
Cinema4d + Redshift

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