ATT / DirecTV
Brief
The good people at Compadre brought me in to help with the creation of styleframes for ATT/DirecTV. The promo spot needed to convey the breadth of content available to subrscribers… and to remend them that there’s nothing like DirecTV.
Client : ATT
Agency : Compadre
Executive Creative Director: Curtis Doss
SOLUTION
For this promotional spot, we played with several concepts. The “Cloud” concept got some early traction, but it was the “Hall of Mirrors” that seemed to fit the bill. In essence, we needed a vehicle to show off some of the content available, as well as a method for transitioning between content and typography.
Vitals
Concept
Syleframes
Storyboard
DESIGN FRAMES
Process
ADDITIONAL EXPLORATIONS
Elevating your story through truly moving images.
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