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ATT / DIRECTV

STYLEFRAMES

ATT / DirecTV

Brief

The good people at Compadre brought me in to help with the creation of styleframes for ATT/DirecTV. The promo spot needed to convey the breadth of content available to subrscribers… and to remend them that there’s nothing like DirecTV.

Client : ATT
Agency : Compadre
Executive Creative Director: Curtis Doss

SOLUTION

For this promotional spot, we played with several concepts. The “Cloud” concept got some early traction, but it was the “Hall of Mirrors” that seemed to fit the bill. In essence, we needed a vehicle to show off some of the content available, as well as a method for transitioning between content and typography.

Vitals

Concept
Syleframes
Storyboard

DESIGN FRAMES

Process

EARLY CLOUD R+D

EARLY CLOUD CONCEPT

CLOUD CONCEPT DESIGN FRAMES

ADDITIONAL EXPLORATIONS

Elevating your story through truly moving images.

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